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Search Engine Marketing (SEM), is a form marketing for the Internet. Its role is to promote websites by increasing their visibility in the Search Engine results pages (SERPs). This results in increased website visitors and more sales or business leads. It is now overtaking more traditional forms of advertising such as advertising in newspapers and paper directories because it considered to have a better Return on Investment (ROI). Search Engine Optimisation and Pay Per Click advertising are two distinct forms of Search Engine Marketing. Both should be considered if you are serious about getting your website noticed. Today all prominent Search engines like Yahoo, Google, MSN etc provide both paid (PPC) and natural listings (SEO) on their SERP's. 85 percent of Internet users find websites using search engines. {youtube:http://uk.youtube.com/watch?v=9VWkxDHhi1A 464 374} |
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